Casual
StoryPulse™ Film Assessor

How hard is your film working?

Send us a link to a film you have made, or one you commissioned. We run it through the Casual Creative Model, the framework we built from hundreds of award-winning B2B films and forty-plus principles of behavioural science. Most films come back with an honest, scored read in minutes.

Scored 1–10 on each, with the moment in the film that earned the score.

Submit a film.

A public YouTube or Vimeo link works best. Your assessment lands in your inbox as a short, scored report.

Add a link to the film. YouTube or Vimeo is ideal.
Tell us whose film this is.
Pick the closest fit. We score the film against its job.
Add your name so we know who to write to.
Add a valid email address. The assessment is delivered there.
That looks like a personal address. A work email is fine too if that is easier.
Something went wrong sending your film. Try again, or email us at hello@casualfilms.com with the link.

We use your details to run the assessment and send you the results, and we may follow up once about it. Let us know if you don’t want to be contacted again. Privacy policy.

Your film is in the queue.

The assessment is running now. Most reports land at within minutes; the occasional film takes a little longer. This is what arrives:

  • An overall verdict on how hard the film works for its objective
  • Scores for Clear, Unexpected, Believable and Emotive, each tied to a moment in the film
  • The single change we believe would improve it most

The full report runs seven sections, from narrative structure to a prediction of audience immersion. Reply to the email and we can book in a call to go through it together.